Computer Program to Help Business Grow on the Internet

The Cebu Animation Society for Talent or Cast announces the release of version 1.2 of the "Cast Marketing Tools" computer program. The program is a tool to help the export market do business on the Internet. The new program version is written in Java, the programming language of electronic commerce and the Internet, and includes new back office features to e-mail catalogs and product information.

The "Cast Marketing Tool" is a program that presents the clients' products in a slide show format. The program generates web pages from each product item and contains a picture, text, sound and contact information. The pages are combined into a customized e-catalog and is e-mailed to selected customers. The program is both a front-end and back-end tool.

Used as a front-end tool, the client publishes a complete catalog on a CD (compact disk). The CD now is a shopping cart and order entry form. The customer e-mails or faxes the order form back to the client.

Used as a back-end or server side tool the program generates mini catalogs and brochures to send or fax to the customer in response to information requests.

Cast took over 500 pictures of the Sinulog '99 and is publishing a CD using the Cast Marketing Tool.

Cast and the Cast Marketing Tools are products of Ness Computer Sales and Services located in Lahug, Cebu City, with tel. no. (63) (32) 231-6722.

(PR Sunstar Daily January 28, 1999)